JivoChat (Jivo) is well known in Ukraine and the CIS: a chat widget, a shared inbox, telephony, WhatsApp/Telegram/Instagram, proactive chat invites and mobile apps — all at an affordable price. It's a solid omnichannel messenger for sales and support. Looma comes at the task from a different angle: it's not just a chat widget but a bundle of AI chat + smart search + remarketing that understands your catalog and takes the visitor to an order. Below: a quick take on each, two things only Looma does, a full feature table, a pricing comparison and a verdict.

The main difference

JivoChat is strong as an affordable omnichannel live chat: many channels (including telephony), proactive invites, handy mobile apps. If you need a simple tool for operators to talk to customers in one window — Jivo is good and affordable in that role.

Looma solves a different task — getting more visitors to buy. It doesn't just pass a message to an operator, it understands your catalog, answers with AI on your behalf, picks products by meaning, catches customers in search and brings back those who left without buying. Two things set Looma apart fundamentally — and neither is part of classic live chats like Jivo.

1. Smart search — the advantage live chats don't have

This is the key thing to understand. Jivo puts a chat window on the site — but it doesn't touch on-site search. And that's exactly where a store loses the most money, quietly and invisibly.

Picture it: a customer ready to buy types a query with a typo, in another language or in their own words — and sees an empty screen. To them the store simply "doesn't have" what they came for, even though it's in stock. They leave for a competitor, and in analytics you only see "0 results".

Looma adds smart search on OpenSearch + AI to the chat: it forgives typos, understands synonyms, translates and searches by meaning rather than exact string match. The same AI that answers in chat also suggests products in the search bar. The customer types however they can — and still finds it. Jivo has no separate on-site product search at all, so that leak just stays open.

2. Customer recovery — remarketing, not just chat

The second thing. Jivo has Smart Triggers — but those are chat invites on the site (a pop-up while the customer is still on the page), not recovery of someone who has already left. That's an important distinction. Looma works precisely at the recovery level.

Looma analyzes customer behavior — what they viewed, what they added to the cart, where they dropped off — and helps bring them back: it captures the contact (a lead) even when the operator is offline, and fires return triggers (email or push) at the right moment. So it's not only "invite to chat now" but also win back someone who almost bought, after they've already left the site. A classic live chat (like Jivo) doesn't play on this field.

Together, search and recovery close the two biggest leaks in a store — at the entrance (didn't find it) and at the exit (left without buying) — which live chat alone doesn't do.

Where JivoChat is strong

Let's be fair: Jivo is a convenient, affordable omnichannel chat with a strong set of channels. If you need many channels in one window, built-in telephony/callback, proactive invites and good mobile apps for little money — Jivo is confident here, especially in the Ukrainian and CIS markets. Looma focuses narrower: e-commerce sales through AI chat, search and customer recovery.

Full feature comparison

JivoChat data is as of 2026-10-03; verify current features and prices on JivoChat's official site.

Pricing

JivoChat (as of 2026-10-03): a free plan (basic chat, up to 5 agents, unlimited sites, 2-month history); Basic — $28/agent/mo with triggers and CRM, Professional — $42/agent/mo (telephony, WhatsApp, chatbots), Enterprise — $56/agent/mo (prices with annual billing; monthly billing costs more). On top come add-ons: AI Assistant $13/mo, AI Agent $69/agent/mo, WhatsApp $27/mo, video calls $23/agent/mo. So to get AI and the channels you need, the bill grows noticeably.

Looma: fixed plans — Starter $29/mo, Growth $59, Business $149, Enterprise on request. Plans scale with your catalog size and number of channels, not per operator (unlimited operators on every plan). AI conversations and search run on credits included in the plan. The key point — smart search and customer recovery are part of the platform, not separate add-ons like the competitors’ AI. Current plans are on the pricing page →

Which to choose

Want to see Looma as a whole — chat, search and analytics in one tool? Start here: What is Looma → or the guide to online chat for online stores →