If you're choosing a chat for your website, HelpCrunch will come up — it's a product with a team in Ukraine and an office in Kyiv. It's a mature all-in-one platform, around since 2016: live chat, a shared inbox, email campaigns, popups, a knowledge base, a chatbot and AI agents, with Telegram and Viber available on every plan. Looma comes at the task from a different angle: it's not a support platform but a bundle of AI chat + smart search that knows your catalog and works for sales before the purchase. Below: a quick take on each, two things that set Looma apart, a full feature table, a pricing comparison and a verdict on which fits whom.

The main difference

HelpCrunch is strong where you need one platform for all customer communication: chat on the website and in a mobile app, email, messengers, a knowledge base, newsletters and popups. AI agents answer routine questions from knowledge base articles and predefined answers, and when the answer isn't there, they don't make it up — they hand the conversation to a human. It's a tool for running support and marketing from one window — and it's very good at that.

Looma is strong where the goal is to turn more visitors into buyers. It advises like a salesperson: understands your catalog, picks products by meaning, helps shoppers find what they need in search and drives the dialog to an order or a lead. It's a sales tool for online stores, not a general-purpose support platform. Two things set Looma apart fundamentally.

1. Smart on-site product search

A chat works with requests that have already arrived. But most shoppers never write anything — they just type a query into the search bar. And that's exactly where a store quietly loses money, before any conversation happens.

Picture it: a customer ready to buy types a query with a typo, in another language or in their own words — and sees "nothing found". To them the product doesn't exist, even though it's in stock. They leave for a competitor, and nobody in the chat ever learns that a sale fell through.

Looma adds a dedicated smart search widget: it forgives typos, understands synonyms and other languages, and searches by meaning rather than exact string match. Analytics shows zero-result queries — so you see what people looked for and didn't find. HelpCrunch has search in its knowledge base — across articles, with suggestions and a failed-searches report — but the platform doesn't offer on-site product search.

2. AI that answers from your product catalog

HelpCrunch AI agents run inside chatbot flows. According to the docs, they currently have two types of data sources: knowledge base articles and custom answers (question-and-answer pairs). You can create several agents, each with its own instructions and sources. Actions such as checking orders are marked "coming soon", and importing a product feed or catalog as a data source isn't documented.

Looma's AI is built around the catalog. It imports your product feed, understands attributes, synonyms, categories and ratings, and answers like a store consultant: "which model is quieter", "what's best-rated under $150", "how are these two different". Then it captures the order or lead right in the chat. When a human is needed, the dialog goes to an agent with full context: which products and pages the visitor viewed, plus AI lead scoring — "temperature" and mood. Chat and lead statuses work automatically: if a customer gets no reply for 5 minutes, the chat becomes "Unanswered" and doesn't get lost.

Together, search and the AI consultant cover the funnel at the choosing stage, when the shopper decides whether to buy or leave — where knowledge base answers don't help yet.

Where HelpCrunch is strong

Let's be fair: HelpCrunch is a mature, broad product for small and mid-sized businesses. It brings together live chat, a shared inbox, email newsletters and automated sequences, popups (including exit-intent) and a knowledge base on your own domain with SEO and multilingual support (from Pro), plus a chatbot and AI agents. There are SDKs for iOS, Android and React Native, mobile apps for agents, a REST API and webhooks, and integrations with HubSpot, Salesforce, Pipedrive, Slack, Zapier and more. Messengers popular in Ukraine — Telegram and Viber — connect on every plan, contacts and chats are unlimited, and there's a 14-day free trial with no card plus free migration. According to HelpCrunch, its AI agents work in 120+ languages and don't make up answers — they hand over to a human instead. Looma focuses narrower: advising and selling before the purchase through chat and catalog search.

Full feature comparison

HelpCrunch data is as of 2026-10-03; verify current features and prices on HelpCrunch's official site.

Pricing

HelpCrunch (as of 2026-10-03) charges per team member on Basic and Pro. Basic — $15/mo per team member ($12 billed annually), with no chatbot or AI agents. Pro — $25/mo per team member ($20), with AI agents and 50 AI conversations per month. Unlimited — $620/mo flat ($495 billed annually) with unlimited team members and 100 AI conversations per month. For example, a team of 5 on Pro is $125/mo ($100 billed annually). Emails are set with a separate slider and raise the price. Extra AI conversations come as monthly packs, on Pro and Unlimited only: from 100 conversations for $29/mo up to 100,000 for $8,000/mo — $0.29 down to $0.08 per conversation. When the quota runs out, the AI agent is simply skipped in chatbot flows and nothing is charged automatically, so spend stays predictable. There's a 14-day free trial with no card and free migration.

Looma: flat plans — Starter $29/mo (4,142 credits per month, up to 5,000 products, 1 site), Growth $59, Business $149, Enterprise on request. Agents are unlimited on every plan. AI conversations and search run on credits included in the plan, and unused credits roll over to the next month; yearly billing adds bonus credits. To start, you get 200 free test credits, and setup takes about 5 minutes. The key point — smart search and the AI consultant are part of the platform, and the price doesn't depend on how many agents you have. Current plans are on the pricing page →

Which to choose

Comparing other platforms too? See also: Looma vs Intercom →