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Overview

Ready questions on the product page: how Magic Questions help shoppers ask and buy

Shoppers don’t know what to ask — and leave. Magic Questions put ready questions about the product right under the Buy button: a tap, and the AI answers about exactly this product. How it works and how to add it without code.

Looma Team 5 min read
Ready questions on the product page: how Magic Questions help shoppers ask and buy

A shopper opens a product page, looks at the photos and the price — and stalls. There is a doubt: "will it suit me?", "is it easy to clean?", "is it enough for the whole family?". But putting that into words and typing it into a chat takes an effort most people never make. They close the tab to think it over. Often for good.

Magic Questions remove that effort. Ready questions about exactly this product appear right under the "Buy" button. One tap — and the store's AI consultant answers about this product, from its own characteristics.

Magic Questions under the Buy button on a product page
The questions sit where the shopper decides — under the "Buy" button, in the store's colours
How it works

Tap a question — get an answer about this product

Each question is a button. A tap opens the chat on the site and sends the question together with the product name and SKU. So the AI doesn't ask back "which product do you mean?" — it answers straight away: about the sole, the sizes, the material, from what is known about this product.

The chat opened with a question about the product and the AI's answer
The question went to the chat with the product name and SKU — the AI answers about these exact sneakers

On a phone the questions stack under the button, easy to tap with a thumb:

Magic Questions on a product page on a phone
Same logic on mobile, full-width questions
Where the questions come from

AI Magic Data writes them — only the ones it can answer

You don't make anything up by hand. While AI Magic Data processes a product, it writes up to 10 questions for it — in your site's language, from the product's description and characteristics.

About the benefit, not the numbers

Not "what's the weight?" but "is it easy to take on a trip?". Not "what's the power?" but "does it heat up fast?". That's how real shoppers ask.

Only with an answer in the data

The AI writes a question only when the product's description or characteristics hold the answer. So the chat answers to the point, not "sorry, there's no such information".

You control the list

In the products list the "Questions" button opens a window where you edit the text, hide, delete or add your own question. Once you save, the AI no longer rewrites your list.

The AI doesn't write questions about delivery, payment, price, discounts or warranty: Magic Questions are about the product itself and whether it suits the shopper.
Setup

Put it on your site in a minute, no code

In your site settings: AI Assistant → Button & Style → Magic Questions. There's a live animation on your own product — with your domain, photo and questions — and the "Show Magic Questions" switch.

The Magic Questions tab in the Looma dashboard
The tab shows how it will look in your store, and how many products already have questions

Next — "Choose a place on the site". Your product page opens full-screen right inside the dashboard: hover a block — it lights up, click it — and choose whether the questions go above or below it.

Choosing the place for the questions on the product page with a click
Click the "Buy" button → "Below the block" → "Save the place". Not a single line of code

Looma takes the font, the button colour and the rounding from your own page, so the questions look like part of the store. Want it different? In "How the questions look" set your own colour and shape, and optionally turn on a heading over the questions and an "Other question" button that opens the chat for the shopper's own question.

How the questions look: colour, shape, heading, Other question button
Colour, shape, heading and the "Other question" button — with a live preview
Pricing
What the Looma chat widget can do — 4:28. The video starts at the Magic Questions chapter; the rest covers the button and channels, the proactive message, product picks, orders and calls in the chat. Chapters are on the How it works page.

What it costs

Showing the questions on your site is free: it isn't AI, just a ready list loaded with one light request. Only the AI's answer is paid, when a shopper taps a question — like any chat message. The questions themselves are written by AI Magic Data while it processes the product, with no separate charge.

Turn on Magic Questions in your store

Pick a place on the product page — and shoppers start asking where they used to leave in silence.

Open the settings →

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FAQ

Do I need a developer to add the questions?

No. The Looma widget code on your site is enough. You pick the place with a click right on your page, without touching the theme or template.

How many questions does a shopper see?

4 by default, anywhere from 1 to 10. They're picked at random among the enabled ones, so each visit shows a slightly different set.

What if my site doesn't open inside the dashboard window?

Some platforms forbid showing their pages inside other pages. Then the page opens in a separate tab in the same mode: click the block, choose "Above the block" or "Below the block" and "Done" — the tab closes by itself.

Will the questions be in my site's language?

Yes. AI Magic Data writes them in the site's language, and the heading and the "Other question" button, if left unchanged, follow the page language too.

Every setting step by step — in the Magic Questions documentation.

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