Never drops the customer — if a suggestion misses, the AI instantly offers similar ones, refines the query and leads to an order
Matches by characteristics — size, color, material, brand, purpose — by meaning, not exact wording
Filters by price and budget, availability and discounts
Several algorithms: by name, SKU/code or description — even with typos and in any language
Ranks by relevance and popularity (views and orders)
Shows several options side by side — the customer compares and picks right in the chat
Browsing history
Remembers what the customer viewed
The AI sees which products the customer viewed — and keeps it in the conversation context
A question without a product name ("what's the height?") — the AI answers about the one they're viewing now
Hasn't searched yet? The "Products" tab shows recently viewed, and after a query — the models found
From there the customer opens any product in one tap — to ask about it, compare or order
Product card
Buy right inside the chat
Photo, description, specs — everything in one card
Ask about the product in the same window — AI answers instantly with context
Place the order without leaving the chat — far higher conversion
Switch between product variants (color, size, volume) — no reloads
Order in chat, open on the site, or browse similar — the customer picks
Works the same on mobile and desktop
Data source
Where Looma gets the data for its answers
AI Magic Data — parsing your websiteLooma reads your website on its own and gathers product data: specs, categories, and pages too — shipping, payment, contacts and more.
XML product feedYour catalog connects via an XML feed — products, prices and availability update automatically.
Modules and knowledge baseIntegration with Google Sheets; any data in text format can be added to the knowledge base for answers.
Looma Knowledge Base
ready to answer your customers precisely
Customization
Customizable to match your brand
Widget styles — colors, fonts, shape
Custom CSS for fine-grained styling
Custom branding — logo, name, bot avatar
Proactive messages — by time or on scroll
AI Magic Proactive — adapts greetings to the product
List of contact channels — Telegram, Viber, Messenger, Instagram, WhatsApp and more
👨💼Hi there! 😊
Looking for something specific? I can help!
Hi! 👋
Pick your favorite way to chat
Online chat1
Telegram
Viber
Messenger
Instagram
WhatsApp
Smart assistant
Looma
I found a few options for you — check the product cards for details. I can help you choose or place an order right here.
Wireless Headphones Pro Sound
$129
-20%
Smart Watch Series X
$325$259
Messengers
The same AI across messengers
Telegram
Viber
Messenger
Instagram
WhatsApp
The same AI, the same product cards
Operator handoff right inside the chat
Buttons "Open on site", "Order"
Automated replies 24/7
Direct mode — chat with customers without AI
M
SHOP.EXAMPLE
bot
do you have smart watches? 21:27 ✓✓
Here are a few smart watches for you. If you'd like, I can share details on any of them or help you choose.
📦 Products found: 21:27
Smart Watch Series X
💰 $25921:27
Flexible setup
Tune the AI to your business
You control everything: how the AI matches products, when to bring in operators, how it answers about stock — even which model it runs on.
Autopilot
The AI runs the whole dialogue from question to lead entirely on its own, around the clock — no operators needed.
Popular
AI + Operator handoff
The AI handles the routine and hands the tricky cases to a live operator.
Direct chat
All messages go straight to your operators. After hours or on a schedule, AI can step in and reply.
And fine-tune the behavior
Product-matching rules — what, when and how to suggest
Stock rules — how to answer about in-stock vs. made-to-order items
Operator-handoff triggers — when to pass the dialogue to a human
General AI behavior — tone, language, do's and don'ts
Knowledge base: delivery, payment, warranty — the AI answers like a seasoned manager
Model of choice
Looma AI StartGPT-4.1
Looma AI MaxGPT-5.1Popular
Fine-tuned for sales, product handling and your store's specifics.
Choose your mode: let AI handle everything on full autopilot, or jump in when you want. Don't feel like talking to customers? The system will do it all — find products, collect contacts, and close orders by itself.
AI Chat
I want to order this dress in size M
Great choice! To place the order, I'll need a few details:
A unified interface for AI and agents. The team sees every dialog, viewed products and full client history in one window.
Every dialog has a status, and “Unanswered” instantly shows who is still waiting for a reply.
Every dialog has a status, and “Unanswered” instantly shows who is still waiting for a reply.AI rates each customer’s temperature and mood on its own, so you can see who is ready to buy.A manager takes the dialog, and the whole team sees who is responding.See which products the customer browsed on your site before the very first message.One click and you reply instead of AI. Handing the dialog back to AI is just as easy.
ChatsLeads
StatusAll
Unanswered 1
New 2
Answered 14
In progress 3
Waiting for customer 1
Resolved 270⚙
Emma
WH
wireless headphones with noise cancellation
shop.example ● Client offline
📍 🇺🇸 San Francisco🌐 162.142.10.45💬 6 messages
Today
Client 14:02
Looking for wireless headphones with active noise cancellation
AI Assistant 14:02
Hi! Happy to help you choose. Could you share your budget and what you plan to use them for — travel, sports or work?
Client 14:03
Up to $150, mostly for video calls and travel
AI Assistant 14:03
Found 4 models with active noise cancellation in your budget. Tap a product card for details or order right here in chat.
🔍 Product search
Found: 24 products (showing top 4)
Pro Sound ANC Wireless Headphones
$129
Air Lite Headphones with Noise Cancellation
$89
Studio Plus Bluetooth Headphones
$149
Sport Active Wireless Headphones
$79
Client 14:04
Is next-day delivery available?
AI Assistant 14:04
Yes, for orders before 14:00 — next-day for most regions. Would you like to place an order right here?
Lukas Brown @shop_bot ● Chat with agent
📍 🇬🇧 London🌐 Telegram: 501244272💬 9 messages
EmmaAnswered
Today
Client 13:42
Hi! Looking for a robot vacuum with wet mopping, around $300
AI Assistant 13:42
Hello! Yes, we have several models with wet mopping in your budget. Could you share your apartment size and whether you have pets — it matters for filter choice.
Client 13:43
65 m² apartment, one cat. Can I talk to a human?
AI Assistant 13:43
Of course. Agent request sent. Please wait a moment...
Emma joined the chat 13:45
Emma 13:45
Hi! I'm Emma, your manager. For a 65 m² apartment with a pet, models with HEPA filter and a tank from 0.5 L work best.
Client 13:46
Are there models controlled via an app?
Emma 13:47
Yes, all top models have an app with zone cleaning and scheduling. I'll prepare 3 options and send links via Telegram.
Client 13:48
Thanks, looking forward to it!
Chat automatically returned to AI assistant 14:02
Anna Schmidt Shop Page ● Lead collected
📍 🇩🇪 Berlin🌐 85.214.32.119💬 9 messages
Today
Client 13:25
I want to order an automatic coffee machine with cappuccinatore
AI Assistant 13:25
Great choice! To place the order, please share your phone number.
Client 13:26
+49 152 098 7654
AI Assistant 13:26
Thanks, got your phone. What's your name?
Client 13:26
Anna
AI Assistant 13:26
Thanks, Anna. Please leave your email to confirm the order.
Thank you, Anna Schmidt! Your details are fully registered. A manager will reach out shortly to confirm the details. Would you like to add anything else to the order?
MB
mountain bike 27.5"
shop.example ● Email mode
📍 🇪🇸 Madrid🌐 88.27.241.66💬 4 messages
Today
Client 21:18
Good evening! Can I order this bike with delivery to Europe?
AI Assistant 21:18
Good evening! Our team is offline right now (working hours 9:00–19:00). Please leave your email — a manager will reach out tomorrow morning with all the details.
Hi! We have the perfect jacket for you. Navy Blue, $89 — warm down to -25°C. Want me to reserve it?
Customer replied next day
Yes please! Size L. Can you deliver by Friday?
You replied 10:15
Done! Order confirmed, delivery on Friday.
AI Analytics
Ask AI about your customers
AI has read all your conversations from the last 90 days and knows your store metrics. Ask in plain language — or get a ready-made report in your inbox.
Ask AINew
What did customers ask most about delivery this week?
38 customers asked about delivery. Most often — delivery times to the regions (21) and store pickup (11). In 6 conversations the customer left after hearing “5–7 days”.
→ Open conversation #1284→ Open conversation #1291
How many leads did AI collect in September?
142 leads — 18% more than in August. 64% came from site search.
Ask about customers, products, operators…
Ask AI · New
Ask about your chats in plain language
Any conversation from the last 90 days
AI finds the right conversations by meaning, not exact words — even if the customer made typos.
Metrics in one question
How many leads, conversations and sales — no filters or dashboard tables.
Answers backed by evidence
Every insight links to real conversations you can open in one click.
Finds what hurts
Why customers don't buy, what's missing from your range, where support falls short.
For example:Why aren't customers buying the Aurora sofa?Which products are people looking for that we don't have?Which operator is the slowest to respond?
AI Magic Report
Don't want to ask? AI will send you a report
Every week, AI Magic Report gathers the key takeaways from all conversations into a ready-to-read PDF.
Agent strengths & weaknesses
Who closes hard questions, who replies too slowly, who loses customers.
What sells — and what doesn’t
The products people ask about most but rarely order, and why.
Delivered automatically
A ready PDF lands in your inbox on the schedule you choose.
Looma
Weekly reportMay 25 — Jun 1
What the AI found
Agent Anna closes 80% of complex questions — but replies slowly in the evenings.
Most asked, least bought: the “Aurora” model — 40 questions, only 3 orders.
32% of customers drop off right after the delivery-time question.
Top request: “Do you have offline stores?” — asked 27 times this week.
report.pdf · sent to your inbox
Widget 2
Google-level search for your store
Before
After
SHOP
Search...
bluetooth speakerLooma
😕
Sorry, nothing found
Check your query or try different keywords
Found24 products
Bluetooth speaker SoundBox X3
$89
Portable speaker BassPro
$129
JBL Mini Bluetooth
$59
Smart speaker Echo Sound
$149
Replace your site's search with something that actually works. Instant results, semantic understanding, and zero missed products.
<50ms
response time
99.7%
result accuracy
+200%
product clicks
Understands shoppers
Searches the way people really type
Shopper typesLooma finds
wireles headfonesWireless headphonestypo fixed
couchSofasynonym
laptop 16GB RAMUltraBook 14 Promatched in specs, not the name
addidas snikersAdidas sneakersbrand + typo fixed
gift for a coffee loverCoffee gift setunderstands intent
red dress under $50Red dressesreads color + price
Live demo
Try it yourself
Type any query — see how the search works in real time
Add your Google Merchant XML feed URL. We import your entire catalog automatically — products, images, prices, variants.
3
AI Magic Data
AI visits each product page from your feed, scans the content, and extracts additional details — specs, materials, sizes, reviews, descriptions. Then generates enriched data optimized for search and chat. Your products become searchable by meaning, not just keywords.
4
Add one line of code
Copy your unique script tag and paste it into your website — directly in HTML or via Google Tag Manager. That's it. Both widgets are live.
AI assistant starts helping your customers immediately. No extra configuration needed — it works out of the box. Fine-tune later if you want.
Comparison
Looma vs traditional live chats
See why e-commerce stores switch from generic chat tools to Looma.
Feature
Tidio / LiveChat / Intercom
AI that knows your products
✓ Trained on your catalog
✗ Generic chatbot / FAQ only
Product cards in chat
✓ Photos, prices, links
✗ Text-only responses
Smart search widget
✓ Included in every plan
✗ Not available
Agents / seats
Unlimited
Limited (pay per seat)
Agent interface
✓ AI suggestions, product search
Basic text chat
Email remarketing
✓ Chat transcripts & viewed products
✗ Requires separate tool
Multilingual
✓ Auto-detects customer language
Manual setup per language
Messengers
✓ Telegram, Viber, Messenger, Instagram
Varies, often paid add-on
Starting price
From $29.00/mo
From $29-59/mo per seat
Comparison based on publicly available pricing and features of Tidio, LiveChat, Intercom, and Zendesk as of 2025.
Pricing
The most affordable AI for e-commerce
Choose a plan. All include credits for AI services.
MonthlyYearly
+7% bonus
Starter
Perfect for small stores
$29.00/mo
$348/year
$29.00/mo × 12 months
4,142
credits/month
≈ 690 AI conversations or 2,071 searches Estimate based on ~3 AI replies per conversation using Looma AI Start model. 1 AI reply = 2 credits, 1 search = 2 credits.
49,714
credits/year
+3,479 bonus credits
≈ 8,865 AI conversations or 26,596 searches Estimate based on ~3 AI replies per conversation using Looma AI Start model. 1 AI reply = 2 credits, 1 search = 2 credits.
Live Chat with AI Assistant AI agent answers customer questions first, then seamlessly transfers to a human agent or collects leads.
Quick Search with AI Replaces your store's standard search — handles typos and AI generates popular synonyms for your niche to improve search results.
≈ 1,446 AI conversations or 4,340 searches Estimate based on ~3 AI replies per conversation using Looma AI Start model. 1 AI reply = 2 credits, 1 search = 2 credits.
101,142
credits/year
+7,079 bonus credits
≈ 18,036 AI conversations or 54,110 searches Estimate based on ~3 AI replies per conversation using Looma AI Start model. 1 AI reply = 2 credits, 1 search = 2 credits.
Live Chat with AI Assistant AI agent answers customer questions first, then seamlessly transfers to a human agent or collects leads.
Quick Search with AI Replaces your store's standard search — handles typos and AI generates popular synonyms for your niche to improve search results.
≈ 3,724 AI conversations or 11,174 searches Estimate based on ~3 AI replies per conversation using Looma AI Start model. 1 AI reply = 2 credits, 1 search = 2 credits.
255,428
credits/year
+17,879 bonus credits
≈ 45,551 AI conversations or 136,653 searches Estimate based on ~3 AI replies per conversation using Looma AI Start model. 1 AI reply = 2 credits, 1 search = 2 credits.
Live Chat with AI Assistant AI agent answers customer questions first, then seamlessly transfers to a human agent or collects leads.
Quick Search with AI Replaces your store's standard search — handles typos and AI generates popular synonyms for your niche to improve search results.
AI Chat Assistant AI agent answers customer questions about products, delivery, and payment. Finds products from the catalog via semantic search. Sends product cards with photos and prices.
1
1
1
1
AI models (Start / Max) Choose the AI model for chat: Looma AI Start (fast, economical) or Looma AI Max (more accurate, for complex queries). Switch in widget settings.
1
1
1
1
Multilingual AI replies AI detects the customer's language from their message and replies in the same language, regardless of the site's main language.
1
1
1
1
AI Magic Learning AI learns from your agents' real conversations, deeply analyzes the product catalog and categories (including promotions and discontinued items), and remembers chat history. Up to +50% accuracy over time — gets to know your store's specifics better and better.
1
1
1
1
AI instructions Configure what the AI should do and what it shouldn't. Custom instructions for the assistant's behaviour.
1
1
1
1
AI behaviour rules Rule settings for AI in the widget: what to say / not to say, tone of voice, restrictions. Managed via Looma Assistant.
1
1
1
1
Looma Wiki AI helper inside the dashboard — helps you configure the widget, knowledge base, AI behaviour rules, and answers your questions about the system.
1
1
1
1
Autopilot mode AI fully serves customers without agent involvement — answers questions, recommends products, places orders, captures leads. Works 24/7. Toggle on / off in settings.
1
1
1
1
Orders via AI Customers can place an order directly via chat with the AI assistant — AI collects all the data and contact details.
1
1
1
1
Product cards AI sends interactive product cards with photo, price, and availability. The customer can open them on the site, place an order, or ask for details.
1
1
1
1
Product comparison Customers can ask the AI to compare several products side by side right inside the chat.
1
1
1
1
Voice messages Customers can send voice messages, AI transcribes them automatically.
1
1
1
1
Files in chat Customers can share photos and files in the chat.
1
1
1
1
Proactive messages Automatic greeting for visitors after a delay. AI Magic personalises the greeting for each visitor.
1
1
1
1
Quick commands Hint buttons after the greeting. Help the customer start the conversation quickly: "Help me choose a product", "How do I order?", and so on.
1
1
1
1
Visitor limits Daily and monthly AI message limit per visitor — to keep credit spend in check.
1
1
1
1
Quick Search Widget
AI-powered quick search Replaces the standard store search. Handles typos and misspellings; AI picks popular synonyms from your niche for better results.
1
1
1
1
Category search Customers can browse and filter products by categories extracted from your sitemap.
1
1
1
1
AI product descriptions AI automatically generates unique descriptions and synonyms for each product to improve search quality.
1
1
1
1
Search synonyms AI generates synonyms once a week based on customers' failed search queries. You can also add custom synonyms manually — those take top priority.
1
1
1
1
Wishlist Customers can save products to a wishlist directly inside the widget.
1
1
1
1
Knowledge Base
Knowledge base Add service pages (delivery, returns, payment). AI uses them for accurate answers to customer questions.
1
1
1
1
Google Sheets & Docs Connect Google Sheets or Google Docs as a data source for the Knowledge Base. AI will use this information for replies.
1
1
1
1
Sitemap analysis Automatic extraction of product categories from your site's sitemap.xml — customers can filter products by category in the search widget.
1
1
1
1
AI domain analysis When you add a site, AI automatically detects its name, language, and service pages.
1
1
1
1
Stock levels AI answers customers about real product availability. Load stock from a Google Sheet, via API or CRM integration — on any plan.
1
1
1
1
Leads & Customers
Lead capture Captures visitor contacts (email, phone, name). AI asks for the contact at the right moment in the conversation.
1
1
1
1
Custom lead fields Configure custom fields the AI will collect during the conversation — for example region, interest, budget, size. AI asks naturally at the appropriate moment.
1
1
1
1
Lead statuses Custom lead statuses (new, in progress, closed, paid). Agents set them manually in the dashboard to organise lead workflow.
1
1
1
1
Lead history & comments Full change history of every lead is preserved — statuses, agent comments, chat messages. The team can see the full context of working with each customer.
1
1
1
1
Automatic contact capture AI tries to capture the customer's email and phone during the conversation and automatically fills in the customer record.
1
1
1
1
Customer database Every customer from chat is saved automatically with contact details and conversation history.
1
1
1
1
Customer export Export customers to CSV, Excel (.xlsx), or PDF. Choose which fields to export.
1
1
1
1
Chat transcript by email Automatically sends a copy of the chat to the customer's email after the conversation ends.
1
1
1
1
Product reminders Remarketing: automatic reminder to the customer about products they showed interest in. Configurable delay.
1
1
1
1
Products by email AI can send product information or viewed products to the customer's email.
1
1
1
1
Email automation Automatic emails to customers: chat transcripts, product reminders. Each email = 1 credit.
1
1
1
1
Agents & Team
Live chat Real-time chat between agents and customers. AI answers first; the agent joins when needed or upon customer request.
1
1
1
1
Viewed products in chat In the chat side panel the agent sees which products the visitor has viewed. The customer can return to them.
1
1
1
1
Agent roles Owner, Administrator, Supervisor, Agent — different access levels for your team.
1
1
1
1
Working schedule Configure online / offline hours. AI keeps working when agents aren't on the line.
1
1
1
1
Agent triggers Configurable topics (e.g. "payment", "return", "complaint") — AI hands the chat over to an agent automatically when the customer brings up such a topic.
1
1
1
1
AI message rewrite Agents can adjust their messages via AI — rephrase, improve tone, fix mistakes.
1
1
1
1
Reply suggestions AI predicts the agent's reply based on previous conversations. Click to insert.
1
1
1
1
Link click tracking Any link sent to a customer — in chat, in email, or in a reminder — is automatically shortened and tracked. You can see whether the customer clicked through to a product, document, or external site, and exactly when.
1
1
1
1
Link click tracking Any link sent to a customer — in chat, email, or a reminder — is automatically shortened and tracked. You can see whether the customer opened the product, document, or external site, and exactly when.
1
1
1
1
Channels
Messenger channels The number of simultaneously connected messenger channels (Telegram, Viber, Facebook Messenger, Instagram Direct) across all sites. The email channel does not count toward this limit.
Unlimited
Unlimited
Unlimited
Unlimited
Email channel Built-in email for chat replies. Customers receive email notifications about new messages and can reply by email. Not counted toward the messenger channel limit.
1
1
1
1
Telegram Connect a Telegram bot. AI replies to customers right inside Telegram.
1
1
1
1
Viber Connect a Viber bot.
1
1
1
1
Facebook Messenger Connect a Facebook Page to receive messages.
1
1
1
1
Instagram Direct Connect an Instagram business account.
1
1
1
1
WhatsApp Connect WhatsApp Business to chat with customers on WhatsApp.
1
1
1
1
Direct mode Direct conversation with the agent without AI. Works on all messenger channels.
1
1
1
1
Products & Data
Product count Maximum number of products in the catalog.
5,000
30,000
100,000
Unlimited
Site count Number of sites you can connect to a single account.
1
3
10
Unlimited
Google Merchant feed Import a product feed from Google Merchant Center. Automatic synchronisation.
1
1
1
1
Auto product processing AI automatically processes new products after import. Generates descriptions and vectors for search.
1
1
1
1
Product variants Support for sizes, colours, materials. Grouped by item_group_id.
1
1
1
1
Analytics & Tracking
Dashboard analytics Overview of chats, products, AI usage, and credits in real time.
1
1
1
1
Ask AI Ask in plain words about your chats and numbers: how often people ask about delivery, what customers complain about, how many leads you got and where they came from. AI searches by meaning across all conversations from the last 90 days — on your site and in messengers — and answers with numbers, examples and links to the chats.
1
1
1
1
AI Magic Report AI reads all your chats and Quick Search queries and turns them into a clear report — agent strengths and weaknesses, popular and ignored products, why customers leave, what they ask about, and what to improve. Delivered to your inbox as a PDF on the schedule you choose.
1
1
1
1
Viewed pages Tracks which pages the visitor viewed before and during the chat.
1
1
1
1
Viewed products Tracks which products the visitor viewed. Shown in the chat side panel.
1
1
1
1
UTM tracking Automatic UTM parameter injection on product links for analytics.
1
1
1
1
AI vs agent Share of messages handled by AI vs agent. See how much load AI takes off your team.
1
1
1
1
Click-through statistics All customer clicks accounted for: widget → messengers (Telegram, Viber, Facebook, Instagram), email and messenger channels → site, and clicks on links sent by AI or agent.
1
1
1
1
Query statistics Top customer queries from search and chat, count of with-results vs without, daily trend. See what people search for most often and where AI fails to find an answer.
1
1
1
1
User tracking Unique visitors, session length, page path before widget interaction, repeat visits from the same customer.
1
1
1
1
AI & search cost breakdown How many credits were spent in the period, broken down by service: chat, search, product description generation, embeddings, email. See where the money goes and where you can optimise.
Yes — Looma is a full-featured online consultant for your online store with an AI assistant. Customers talk through a convenient online chat on your site: first the AI chatbot answers (24/7, instantly, with product cards), and an operator steps in when needed. Live chat installs on any store — Хорошоп, OpenCart, WooCommerce — with a single line of code.
Looma is an AI-powered platform for e-commerce that provides two widgets: an AI Chat Assistant that knows your product catalog and a Smart Search widget with semantic understanding. It helps customers find products, get answers, and place orders 24/7.
Add the URL of your product feed (Google Merchant XML), and Looma automatically imports the entire catalog. AI enriches every product with extra data. Then add a single script tag to your site — both widgets go live instantly. Works with Хорошоп, OpenCart, WooCommerce, Magento, PrestaShop or any custom store.
Looma supports any language in the world. The AI automatically detects the customer's language and responds in the same language. You can also set a default site language in settings.
Plans start from $29.00/month and include credits for AI chat messages, search queries, and emails. Agent (human) messages are free. You can top up credits anytime with packages from $10 to $300.
Unlike generic chat tools, Looma's AI is trained on your actual product catalog. It shows product cards with photos and prices directly in chat, compares products, collects orders, and includes a smart search widget in every plan. Plus, you get unlimited agents with no per-seat pricing.
1 credit = $0.007. Credits are used for AI chat messages (~2–5 credits per message), search queries (~2 credits per query with results), and emails (1 credit per email). Agent messages and search queries with no results are free. Unused credits roll over to the next month.
Create an account, add your product feed URL and paste a single line of code on your site. AI online chat and smart search will be live in just a few minutes — no developers and no complex integrations.
Personal support for every customer
Need help with setup?
We'll show you how to connect your catalog and widgets, and tune the AI for your store. Write to us — or just open the chat at the bottom of the page.
